Koenigsegg SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2443
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SWOT Analysis of Koenigsegg with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Koenigsegg

Parent Company

Koenigsegg

Category

Super Sports Car

Sector

Automobile

Tagline/ Slogan

Spirit of performance.

USP

Manufactures sports cars exclusively

STP

Segment

Handful Super-rich across the globe

Target Group

Only who want & can afford exclusive cars

Positioning

Powerful expensive luxurious sports car

SWOT Analysis

Strengths

1. 0-300 Kmph in 21 seconds, a Guinness World Record (Model: Agera R)
2. Winner of top automobile Awards
3. World Luxury Association confirm the world´s most valuable luxury
4.Its cars have a stronger brand value & presence when compared with other competitors
5. Itsability to come up with new products consistently after an interval

Weaknesses

1. Limited diversification and financial flexibility compared to global automobile giants
2.These are barely street legal & not at all practical for street use limiting their use to only track days

Opportunities

1. The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone
2.Look at determining & producing the number which will not only be exclusive but also profitable
3.They should get into racing which will increase its brand value & increase awareness about it

Threats

1. It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control& vision
2.If the other brands can get aggressive then lesser people will seek to own a Koenigsegg
3.People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars

Competition

Competitors

1. Pagani
2.Buggati Veyron
3.Morgan

4. Noble



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