SWOT Analysis of Koenigsegg with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Super Sports Car
Spirit of performance.
Manufactures sports cars exclusively
Handful Super-rich across the globe
Only who want & can afford exclusive cars
Powerful expensive luxurious sports car
1. 0-300 Kmph in 21 seconds, a Guinness World Record (Model: Agera R) 2. Winner of top automobile Awards 3. World Luxury Association confirm the world´s most valuable luxury 4.Its cars have a stronger brand value & presence when compared with other competitors 5. Itsability to come up with new products consistently after an interval
1. Limited diversification and financial flexibility compared to global automobile giants 2.These are barely street legal & not at all practical for street use limiting their use to only track days
1. The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone 2.Look at determining & producing the number which will not only be exclusive but also profitable 3.They should get into racing which will increase its brand value & increase awareness about it
1. It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control& vision 2.If the other brands can get aggressive then lesser people will seek to own a Koenigsegg 3.People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars
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