Shelby SWOT Analysis, USP & Competitors

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SWOT Analysis of Shelby with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shelby

Parent Company

Shelby

Category

Super Sports

Sector

Automobile

Tagline/ Slogan

Proudly Built in the United States of America

USP

Very high speed & power

STP

Segment

Exclusive only for a handful of people who would want a highly powered super sports car

Target Group

People who have a taste for high power & performance, & want to make a statement

Positioning

Super-Fast Car for the ultra-rich

SWOT Analysis

Strengths

1. Very high power which can be compared to the best sports car brands
2. Made completely in the United States thus has the true American car identity, though its construction is ultra-modern
3. Ability to design the entire car in house without any inputs from a major car manufacturer

4. Strong brand reputation and powerful performance

Weaknesses

1.Very limited numbers which may restrict its awareness as well
2. The products may be too exclusive to be known to others
3.Lacks global presence compared to international players

Opportunities

1. To participate in race like LeMans, GT racing & so on to increase the awareness of the brand
2.Publicize the products along with the owners; this will enhance the ownership experience as well

Threats

1. Its American roots may go against it as American technology is not highly perceived in other parts of the world
2. The Italian & German manufacturers may easily come up with products which will over power the Shelby products
3. May not be able to create aspirational value like the existing brands, thus leading to people losing interest in Shelby’s products

Competition

Competitors

1. Buggati Veyron
2. Gumpert

3. McLaren MP4-12C

4. Koenigsegg CCX

5. Pagani Zonda



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