Mazda SWOT Analysis

Published in Automobiles category by MBA Skool Team

Mazda is one of the leading brands in the automobiles sector. Mazda SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mazda:

Mazda Strengths

  1. Currently sole manufacturer to produce cars with Wankel engines
  2. Ability to survive the protectionist policies of the US govt. in the late 70s & 80s where Japanese cars were overly taxed
  3. Its ability to produce cars iconic cars like the RX-7, Rx-8 & Mazdaspeed, the crossover CX-5,Miata MX-5 and so on
  4. It has been successful across the globe
  5. One of Japan’s top five largest car producer
  6. Mazda cars are fuel efficient & have adequate power as well
  7. Ability to comply to strictest emission norms like the Euro stage 5

Above are the strengths in the SWOT Analysis of Mazda. The strengths of Mazda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mazda Weaknesses

  1. Hasn't established itself as a major global player
  2. Lack of sufficient branding & marketing exercise, i.e. the growth has not been because of marketing but in spite of poor marketing
  3. Brand perception not as strong as competitors

These were the weaknesses in the Mazda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mazda Opportunities

  1. The growing acceptance of the SKYACTIV technologies will be a great opportunity that Mazda can tap, as these technologies can give efficiency equal to that of a hybrid drivetrain
  2. It can further strengthen its brand through activities like race weekends
  3. The Bio-Car that is being developed, has potential to change the definition of an environmentally friendly car as it would be completely made of mostly biologically produced materials

Above we covered the opportunities in Mazda SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mazda Threats

  1. Failure of people to accept the Wankel engine in newer markets due lack of manpower trained to service them, as the hybrid failed in the Indian markets
  2. Protectionist policies of the governments of countries where they are not currently present
  3. Rising fuel prices are hampering automobile sales

The threats in the SWOT Analysis of Mazda are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mazda SWOT analysis.

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About Mazda

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mazda Overview
Parent Company

Mazda
Category

Sports, Hatchbacks, Sedan.
Sector

Automobiles
Tagline/ Slogan

Zoom-zoom!
USP

Only Manufacturer which produces cars with Wankel engine
Mazda STP
Segmentation

For the young people seeking sporty cars
Target Market

Urban Youth from the upper middle class
Positioning

Youth centered sporty cars


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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