Cadillac SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5251
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SWOT Analysis of Cadillac with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadillac

Parent Company

General Motors

Category

Luxury

Sector

Automobile

Tagline/ Slogan

How icon become icons. (Escalade)

USP

The traditional Luxury Value associated with it

STP

Segment

Upper Class People who want a true American Luxury Car

Target Group

Upper Class with high income & who prefer American Cars over German Cars

Positioning

True American Luxury Car

SWOT Analysis

Strengths

1. Cadillac introduced technological advances, including full electrical systems, the clashless manual transmission and the steel roof.
2. It has a strong brand presence across the globe for its SUVs & also the Luxury Sedans
3. It’s being liked by a lot of American Sports people & artists, which has increased the brand recall & has publicized the brand
4. Cadillac is the first American car to win the prestigious Dewar Trophy from the Royal Automobile Club of England

5. Strong brand presence and good brand recall

6. Presence in nearly 40 countries

Weaknesses

1. Still hasn't established itself globally like a few other luxury automobiles
2. Cash Crunch situation of the parent company
3. Diminishing Dealer network is a concern

Opportunities

1. It can reach new geographic regions esp. since General Motors is present in many regions
2. Rising demands for Hybrid & Electric Cars, in which General Motors as groups has a lot of potential
3.Yet to entered the growing market of India where even through the Slow Down in Economy there is demand growing

Threats

1.Competition making their marks in the markets where Cadillac may see opportunity
2. The parent company if gets into financial trouble may sell it off, the new acquirer, if fails to understand the brand may lead to its demise

Competition

Competitors

1. Lexus
2. Acura

3. Mercedes Benz

4. BMW

5. Audi



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