Audi A3 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3838
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SWOT Analysis of Audi A3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi A3

Parent Company

Audi (Volkswagen Group)

Category

Small family car

Sector

Automobiles

Tagline/ Slogan

Everything you did, nothing you don’t

USP

A premier range hatchback which is equipped with luxurious and latest features

STP

Segment

Hatchback cars for affluent customer base

Target Group

Targeted towards affluent individuals seeking luxurious drive along with best features in the same segment

Positioning

Positioned as a premium car in the hatchback segment providing

SWOT Analysis

Strengths

1. Equipped with latest features and ultimate luxuries

2. Refined engine providing good level of performance

3. Wide range of engines to choose from available in both diesel and petrol

4. Can provide good resale value due to good design and uniqueness in design

5. Good brand recall and visibility owing to excellent advertising and marketing through TVCs and print ads

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Limited distinct product differentiation when compared to the saturated hatchback segment market

Opportunities

1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in increasing international presence

4. More inclination of customers to purchase international brand

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. BMW X1



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