Audi A4 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2660

SWOT Analysis of Audi A4 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi A4

Parent Company

Audi (Volkswagen Group)


Compact Executive Sedan



Tagline/ Slogan

See the future in a new light


An executive sedan providing opulence and luxury to the elite customer base



Executive Sedan segment for professionals and executives

Target Group

Targeted towards professionals and opulent individuals who would spend for an internationally branded luxury car


Positioned as a premium car in the sedan segment providing best features

SWOT Analysis


1. Brilliant exteriors which are elegantly lined and designed

2. Refined AUDI engine providing good level of performance

3. Affordable for the affluent segment who would like to own an international brand

4. Can provide good resale value due to good design and brand recall

5. Marketing and advertising has enhanced brand image


1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited


1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. BMW 3 series

2. Volvo S60

3. Mercedes Benz C Class


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