Audi A5 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1690
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SWOT Analysis of Audi A5 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi A5

Parent Company

Audi (Volkswagen Group)

Category

Compact Executive Sedan

Sector

Automobiles

Tagline/ Slogan

A new form of driving; Driving re-designed

USP

A compact executive sedan providing opulence and luxury to the elite customer base

STP

Segment

Executive Sedan segment for professionals and executives

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car

Positioning

Positioned as a premium car in the compact executive sedan segment providing best features and excellent driving experience

SWOT Analysis

Strengths

1. Cutting edge design and external features

2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier

3. Equipped with features like rain & light sensors, sunroof, parking sensors, automatic headlights and comprehensive driver information

4. Adequate trunk and interior space

5. Marketing and advertising has enhanced brand image

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. BMW M3

3. Mercedes C 63



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