Audi A6 SWOT Analysis, USP & Competitors

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SWOT Analysis of Audi A6 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi A6

Parent Company

Audi (Volkswagen Group)

Category

Executive Sedan

Sector

Automobiles

Tagline/ Slogan

Design & Performance

USP

An executive sedan equipped with powerful engine and dynamic design

STP

Segment

Executive Sedan segment for professionals and executives

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car

Positioning

Positioned as a premium car in the compact executive sedan segment providing elegant styling & good performance

SWOT Analysis

Strengths

1. Equipped with features like light sensing headlights, traction control, electronic stability control & brake assist

2. Available in petrol and diesel variants providing more options

3. Powerful and refined engine

4. Wide range of colors to choose from

5. Dynamic styling & neat lined exteriors

. Marketing and advertising has enhanced brand image

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel & other costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1.BMW 5 series

2. Mercedes Benz E Class

3. Volvo S80


The table above concludes the Audi A6 SWOT analysis along with its marketing and brand parameters.

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