Audi A7 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 7489
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SWOT Analysis of Audi A7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi A7

Parent Company

Audi (Volkswagen Group)

Category

Executive Sedan

Sector

Automobiles

Tagline/ Slogan

Boldly designed

USP

An Executive Sedan, equipped with sporty features and world class safety

STP

Segment

Executive Sedan segment for professionals and executives

Target Group

Targeted towards affluent individuals belonging to the elite class

Positioning

Positioned as a premium car in the executive sedan segment providing sporty features and equipped with safety measures

SWOT Analysis

Strengths

1. Sporty & Dynamic exteriors

2. Use of lightweight aluminum and construction technology makes the car easily maneuverable and swift

3. Equipped with world class safety features

4. Will be available in both diesel and petrol variants, hence providing more options to customers

5. Marketing and advertising has enhanced brand image

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. BMW 5 Series

2. Mercedes Benz SLK Class



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