Audi Q3 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1733
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SWOT Analysis of Audi Q3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi Q3

Parent Company

Audi (Volkswagen Group)

Category

Compact Crossover SUV

Sector

Automobiles

Tagline/ Slogan

“All you need is less”

USP

A crossover SUV

STP

Segment

Crossover Compact SUV for small families

Target Group

Targeted towards affluent customers who have to navigate through traffic

Positioning

Positioned as a premium compact SUV car for affluent small families seeking a lifestyle car

SWOT Analysis

Strengths

1. Spacious interiors providing adequate headroom & legroom

2. Easier to maneuver in traffic due to compactness

3. Brilliant exterior design and style

4. Four wheel drive provides good grip and handling

5. Good fuel efficiency

6. Marketing and advertising has enhanced brand image

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

1. Augmenting the distribution and service network in various countries

2. Expanding automobile market and available space for competitors

3. Increasing per capita income and purchasing capability of potential customer base

4. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

Threats

1. Severe competition with other automobile giants

2. Constant innovations by competitors

3. Customers preferring Hatchback or SUV segment over compact SUV

4. Increasing fuel costs and other maintenance costs

Competition

Competitors

1. BMW X1

2. Nissan X trail



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