Audi Q3 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1700

SWOT Analysis of Audi Q3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi Q3

Parent Company

Audi (Volkswagen Group)


Compact Crossover SUV



Tagline/ Slogan

“All you need is less”


A crossover SUV



Crossover Compact SUV for small families

Target Group

Targeted towards affluent customers who have to navigate through traffic


Positioned as a premium compact SUV car for affluent small families seeking a lifestyle car

SWOT Analysis


1. Spacious interiors providing adequate headroom & legroom

2. Easier to maneuver in traffic due to compactness

3. Brilliant exterior design and style

4. Four wheel drive provides good grip and handling

5. Good fuel efficiency

6. Marketing and advertising has enhanced brand image


1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited


1. Augmenting the distribution and service network in various countries

2. Expanding automobile market and available space for competitors

3. Increasing per capita income and purchasing capability of potential customer base

4. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration


1. Severe competition with other automobile giants

2. Constant innovations by competitors

3. Customers preferring Hatchback or SUV segment over compact SUV

4. Increasing fuel costs and other maintenance costs



1. BMW X1

2. Nissan X trail


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