Audi Q7 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2078
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SWOT Analysis of Audi Q7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi Q7

Parent Company

Audi (Volkswagen Group)

Category

SUV

Sector

Automobiles

Tagline/ Slogan

From the creator of Quattro; Go beyond boundaries

USP

A Luxury SUV car

STP

Segment

Affluent customers preferring branded cars for Luxury SUV segment

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car in SUV category

Positioning

Positioned as a luxury SUV car providing a powerful drive and better off-roading capabilities

SWOT Analysis

Strengths

1. Attractive exteriors like massive front grill and LED lighting

2. Good off-roading capabilities

3. Spacious trunk space and foldable back seats

4. Aerodynamic design and adaptive air suspension provides good handling capabilities

5. Marketing and advertising has enhanced brand image

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Porsche Cayenne

2. BMW X5

3. Toyota Land cruiser Prado

4. Mercedes Benz M Class



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