Audi Q7 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2002

SWOT Analysis of Audi Q7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi Q7

Parent Company

Audi (Volkswagen Group)





Tagline/ Slogan

From the creator of Quattro; Go beyond boundaries


A Luxury SUV car



Affluent customers preferring branded cars for Luxury SUV segment

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car in SUV category


Positioned as a luxury SUV car providing a powerful drive and better off-roading capabilities

SWOT Analysis


1. Attractive exteriors like massive front grill and LED lighting

2. Good off-roading capabilities

3. Spacious trunk space and foldable back seats

4. Aerodynamic design and adaptive air suspension provides good handling capabilities

5. Marketing and advertising has enhanced brand image


1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited


1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. Porsche Cayenne

2. BMW X5

3. Toyota Land cruiser Prado

4. Mercedes Benz M Class


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