Audi R8 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2193
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SWOT Analysis of Audi R8 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi R8

Parent Company

Audi (Volkswagen Group)

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

The art of seduction

USP

Pure and superb performance along with athletic and bold styling

STP

Segment

Sports car for very affluent customers

Target Group

Targeted towards customers who spend for ultimate sporty driving experience

Positioning

Positioned as a sports car equipped with refined and most powerful engine delivering unparalleled performance

SWOT Analysis

Strengths

1. Powerful and high performance engine

2. Latest technology used for suspension which provides adjustable suspension responding to damping force applied

3. High torque delivered without affecting the control and stability over the car

4. Extremely modern and stylish design

5. Marketing and advertising has enhanced brand image

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

1. Increasing trend of owning a sports car

2. Increasing per capita income and purchasing capability of potential customer base

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Porsche 911

2. Mercedes Benz SL Class

3. Maserati Gran Turismo

4. Jaguar XK

5. Aston Martin Vantage



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