Audi TT SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2425
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SWOT Analysis of Audi TT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi TT

Parent Company

Audi (Volkswagen Group)

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

Sheer Exhilaration

USP

A Sports Car delivering great performance and

STP

Segment

Sports Car Segment

Target Group

Targeted towards affluent customers who seek sporty driving experience

Positioning

Positioned as a Sports Car delivering great performance and having strong road presence

SWOT Analysis

Strengths

1. Elegant styling and attractive exteriors including front grille and bumpers

2. Good power extracted from a relatively smaller and lighter engine

3. Stylish interiors and comprehensive driver utilities

4. Good road presence and lesser noisy engine

5. Marketing and advertising has enhanced brand image

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

3. Being a high performance sports car, sometimes Govt policies are a possible hindrance

Opportunities

1. Increasing demand for sports car segment

2. No competition from national brands

3. More inclination of affluent customers to purchase international brand

4. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Product innovations and frugal engineering by competitors

4. Possibility of more competitive players entering the sports car segment

Competition

Competitors

1. Jaguar XF

2. Mitsubishi Lancer Evolution X

3. Porsche Boxster


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