BMW 3 series SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2473
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SWOT Analysis of BMW 3 series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BMW 3 series

Parent Company

BMW

Category

Luxury Sedan

Sector

Automobiles

Tagline/ Slogan

Driving enjoyment in beats per minute

USP

Spacious, Comfortable & luxurious

STP

Segment

Luxury Sedan segment for professionals and executives

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car

Positioning

Positioned as a premium car in the luxurysedan segment providing comfortable drive and spacious accommodation

SWOT Analysis

Strengths

1.Available in luxury, sporty and modern variant

2. Spacious legroom and headroom

3. Available in a wide range of colors

4. A strong road presence and brand identity

5. Has become a popular luxury car choice for upper class luxury owners

6. Excellent marketing and brand visibility through print ads, online ads and TVCs

Weaknesses

1. Intense competition from other luxury competitors means market share is limited

2. As it is a luxury car, sometimes maintainence costs go high

Opportunities

1.Expanding automobile market and available space for competitors

2. Looked upon as an entrant model by customers who wish to own an international branded luxury sedan

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. Cost reduction can lead to more competitive pricing

5. Augmenting the distribution and service network in various countries

Threats

1.Increasing fuel costs

2.Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4.Product innovations and frugal engineering by competitors

Competition

Competitors

1. Audi A4

2. Mercedes E Series

3. Volkswagen Passat

4. Volvo S60



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