BMW 5 series SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2033
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SWOT Analysis of BMW 5 series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BMW 5 series

Parent Company

BMW

Category

Luxury Sedan

Sector

Automobiles

Tagline/ Slogan

Taking the lead

USP

Wide range of variants delivering good performance and equipped with elegant interiors

STP

Segment

Luxury Sedan for executives & professionals

Target Group

Targeted towards young executives & professionals who would prefer international brand

Positioning

Positioned as a luxury sedan delivering good performance along with attractive interiors and dynamic exteriors

SWOT Analysis

Strengths

1.Available in sporty and classic models

2.Comfortable rear space providing spacious headroom and legroom

3. Delivers good fuel efficiency when compared with same segment competitors’ cars

4.Smooth transmission and good handling

5. Positive brand identity due to concentrated marketing efforts

Weaknesses

1.High maintenance and handling costsince it is a premium car

2. Despite a strong brand presence, market share limited due to competition

Opportunities

1.Increasing market share due to youth orientation

2.Increasing per capita income and purchasing capability of potential customer base

3. Opportunity to leverage brand identity

4. Increasing manufacturing plants & augmenting current production capacity

5. Augmenting the distribution and service network in various countries

Threats

1.Increasing fuel costs

2.Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4.Product innovations and frugal engineering by competitors

Competition

Competitors

1. Audi A6

2. Mercedes C class

3. Jaguar XF



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