BMW X3 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1714
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SWOT Analysis of BMW X3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BMW X3

Parent Company

BMW

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Any Road, Any Time

USP

A luxury SUV which is muscular in looks, delivers powerful engine performance and equipped with world class safety

STP

Segment

Luxury SUV

Target Group

Targeted towards professionals and affluent families

Positioning

Positioned as a muscular SUV providing comfortable ride and equipped with luxuries

SWOT Analysis

Strengths

1.Good ground clearance and driver visibility

2.Good fuel efficiency if compared to same segment competitors

3. Possesses good off-roading capabilities

4.Elegant and detailed interiors

5. Popular SUV Choice among the upper class

6. Good advertising and branding through TVCs and print ads

Weaknesses

1. Stiff competition from other luxury SUVs means limited market share

2. Still hasn't established itself as a superior SUV brand compared to leading SUV brands

Opportunities

1.Expanding automobile market and available space for competitors

2.Increasing per capita income and purchasing capability of potential customer base

3. Good brand equity in the luxury SUV segment

4. Increasing manufacturing capabilities

5. Augmenting the distribution and service network in various countries

Threats

1.Increasing fuel costs

2.Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4.Product innovations and frugal engineering by competitors

Competition

Competitors

1. Audi Q5

2. Land Rover Range Rover Evoque

3. Volvo XC 90



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