BMW X5 SWOT Analysis, USP & Competitors

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SWOT Analysis of BMW X5 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BMW X5

Parent Company

BMW

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Taking the lead

USP

A luxury SUV which provides luxury and comfort along with smooth handling

STP

Segment

Luxury SUV

Target Group

Targeted towards professionals and affluent families

Positioning

Positioned as a comfortable and luxurious SUV equipped with latest technologies

SWOT Analysis

Strengths

1. 8 speed automatic transmission providing smoother transmission and superior power delivery

2. Equipped with cameras providing clear view of any driving situation

3. Possesses good off-roading capabilities

4.Elegant and spacious interiors

5. Good brand recall due to advertising and marketing activities

Weaknesses

1.High maintenance and handling costbeing a premium SUV

2. Limited market share due to niche segment and intense competition

Opportunities

1.Leveraging the updated and innovative technology to persuade new customers

2.Increasing per capita income and purchasing capability of potential customer base

3. Good brand equity in the luxury SUV segment

4. Increasing manufacturing capabilities

5. Augmenting the distribution and service network in various countries

Threats

1.Increasing fuel costs

2.Limited customer base for luxury SUV

3. Competitive products offering same level features at a lesser price

4.Product innovations and frugal engineering by competitors

Competition

Competitors

1. Audi Q5

2. Land Rover Range Rover Evoque

3. Volvo XC 90


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