BMW X6 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1881
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SWOT Analysis of BMW X6 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BMW X6

Parent Company

BMW

Category

Sports activity Coupe

Sector

Automobiles

Tagline/ Slogan

Joy knows no compromises

USP

World’s first sports activity coupe combining attributes of a SUV and coupe which provides a combination of performance and athletic design

STP

Segment

Sports activity coupe

Target Group

Targeted towards professionals and affluent families

Positioning

Positioned as a sports activity coupe providing comfortable ride and equipped with luxuries

SWOT Analysis

Strengths

1.Sporty looks & design

2.Most efficient engine delivering powerful and refined power in the segment

3. Equipped with dynamic performance control & innovative steering, providing quality driving experience

4.Equipped with world class safety features like adaptive headlights providing better visibility, cameras and many more

5. Popular choice among SUV lovers globally

6. Strong brand recall and good advertising

Weaknesses

1.High maintenance and handling cost owing to being a luxury brand, and also has limited market share due to competition

2.Lesser conspicuous variations in the variants

Opportunities

1. Relatively newer segment

2.High possibility to develop X6 as a cult brand due to uniqueness

3. Increasing manufacturing capabilities

4. Augmenting the distribution and service network in various countries

Threats

1.Possibility of rejection from customers who seek basic utilities

2.Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4.Product innovations and frugal engineering by competitors

Competition

Competitors

1. Audi RS5

2. jaguar XJ

3. Volkswagen Phaeton



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