Ascari Car SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1843
Advertisements

SWOT Analysis of Ascari Car with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ascari Car

Parent Company

Ascari Car

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

-

USP

Ultimate sports cars excelling in races and events

STP

Segment

Sports cars and super cars

Target Group

Targeted towards affluent customers seeking an ultimate sporty driving experience

Positioning

Positioned as a sports car manufacturing company which has strong historical values and innovative designs

SWOT Analysis

Strengths

1. Great presence in racing world

2. Excellent and refined engine performance

3. Wide range of driving programs

4. World class racing facilities which provides an opportunity to experience racing events

5. Provides a wide range of services

6. Provides facilities for rental for organizations and businesses

Weaknesses

1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers

3. Brand awareness lesser than popular automobile giants

Opportunities

1. Expanding automobile market and available space for competitors

2. Leveraging the brand presence in the racing event

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Threats

1. Wide product portfolio by competitors

2. Many markets dominated by some players

3. Difficult to enter market in this segment

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Mercedes Benz

2. Bentley

3. Aston martin



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: