Ascari Car SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1791

SWOT Analysis of Ascari Car with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ascari Car

Parent Company

Ascari Car


Sports Car



Tagline/ Slogan



Ultimate sports cars excelling in races and events



Sports cars and super cars

Target Group

Targeted towards affluent customers seeking an ultimate sporty driving experience


Positioned as a sports car manufacturing company which has strong historical values and innovative designs

SWOT Analysis


1. Great presence in racing world

2. Excellent and refined engine performance

3. Wide range of driving programs

4. World class racing facilities which provides an opportunity to experience racing events

5. Provides a wide range of services

6. Provides facilities for rental for organizations and businesses


1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers

3. Brand awareness lesser than popular automobile giants


1. Expanding automobile market and available space for competitors

2. Leveraging the brand presence in the racing event

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments


1. Wide product portfolio by competitors

2. Many markets dominated by some players

3. Difficult to enter market in this segment

4. Product innovations and frugal engineering by competitors



1. Mercedes Benz

2. Bentley

3. Aston martin


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