Ariel Motor Company SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2006
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SWOT Analysis of Ariel Motor Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ariel Motor Company

Parent Company

Ariel Motor Company

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

The surge of power is relentless

USP

Uniquely designed and equipped with race car engine providing great acceleration due to greatly reduced weight

STP

Segment

Exclusive Sports Car

Target Group

Targeted towards motor sports racing enthusiasts

Positioning

Positioned as a unique company specializing in designing sports car and providing ultimate performance

SWOT Analysis

Strengths

1. Distinguished and differentiated product offering

2. Widely reputed and known in the racing car segment

3. Tubular chassis which makes the cars extremely light

4. Easy to handle and shoots when accelerated

5. Provides an ultimate driving experience due to all the unique features

6. Possesses a  great road presence

7. Employs a dedicated & talented engineering & design team

Weaknesses

1. Lack of presence in many automobile markets

2. Lack of extensive distribution and widely spread service centers

3. Not easy to find exclusive spare parts & authentic service professionals

Opportunities

1. Leveraging the brand identity in the racing segment

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Threats

1. Increasing fuel costs

2. Decreasing demand due to increasing fuel and other costs

3. Difficult to enter market in this segment being a lesser known brand

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. BAC Motors

2. KTM


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