Alpina Burkard Bovensiepen SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1771
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SWOT Analysis of Alpina Burkard Bovensiepen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alpina Burkard Bovensiepen

Parent Company

Alpina Burkard Bovensiepen

Category

Sports Car, Luxury Cars

Sector

Automobiles

Tagline/ Slogan

Manufacturer of exclusive automobiles

USP

Luxury, High engine performance due to high torque & good transmission providing smooth drive

STP

Segment

Luxury & Sports cars

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car

Positioning

Positioned as a company manufacturing smooth and easy to drive cars but equipped with refined engine performance & exclusive luxuries

SWOT Analysis

Strengths

1. Close collaboration with BMW allows to utilize BMW service centers

2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier

3. Smooth and easy to drive due to suspension

4. Exclusivity in luxurious facilities

5. 4 wheel drive provides good handling

Weaknesses

1. Lack of presence in many automobile markets

2. Limited brand awareness in major markets

3. Lack of extensive distribution and widely spread service centers

Opportunities

1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Threats

1. Increasing fuel costs

2. Many markets dominated by some players

3. Difficult to enter market in this segment being a lesser known brand

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. BMW

2. Mercedes Benz

3. Bentley

4. Aston martin



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