Alfa Romeo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 4746
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SWOT Analysis of Alfa Romeo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alfa Romeo

Parent Company

Fiat

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

Beauty is not enough; Power for your control

USP

Sports cars providing ultimate performance and designed elegantly

STP

Segment

Sports cars

Target Group

Targeted towards affluent customers seeking sporty driving experience

Positioning

Positioned as a stylish and innovative car manufacturing company

SWOT Analysis

Strengths

1. Dedicated designing team which brings great styles and designs

2. One of the best engines delivering finest performance- consumption ratio

3. One of the Safest cars scoring highest in the EuroNCAP

4. Strong presence in the car and bike racing world due to which a strong brand identity has been built

5. Excellent services integrated with multimedia applications

Weaknesses

1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers

Opportunities

1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customers by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Threats

1. Increasing fuel costs

2. Many markets dominated by some players

3. Lesser buyers of the specific segment

4. Product innovations and frugal engineering by competitors

5. Competition

Competition

Competitors

1. Audi

2. Mercedes Benz

3. Bentley

4. Aston martin



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