SWOT Analysis of Noble Automotive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
High Speed & High Agility
Highly Rich & Affluent with a taste for classic desgin
For the sports car enthusiast who wants the classic design also
Noble stands for high speed & highly agile handling
1. High Speed & Agility with classic design 2. The managing director is the designer for Noble, who also was the past owner of the company 3. It has preserved the true classical design 4. Though being a small company has been able to stand out among stronger peers like Ferrari, Lamborghini
1.Brand recall and global presence is lesser than automobile giants 2.Classic design is not preferred by most people 3.Small facility which is not as high tech as competitors which makes people feel that it lacks precision
1. It can get into various forms of racing to prove it design superiority 2.It can look to price its new models better so that there is more acceptability towards them 3. It can start making the body on its own rather than getting it made by others
1. The competition from other brands is a challenge 2.It also has threat of being taken over by some major only to kill the brand
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