Ferrari FF SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1268
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SWOT Analysis of Ferrari FF with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari FF

Parent Company

Ferrari

Category

Sports Car SUV

Sector

Automobiles

Tagline/ Slogan

-

USP

A Super car providing ultimate sporty driving experience

STP

Segment

Sports car for the elite car

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience

Positioning

Positioned as a grand super car providing tremendous acceleration and best engine performance

SWOT Analysis

Strengths

1. A 4 wheel drive providing great handling control

2. Stylish and luxurious exteriors as well as interiors

3. Powerful engine resulting in very high acceleration (0-100 in 3.7 s)

4. Very light alloy used in manufacturing

5. Available in a wide range of color

Weaknesses

1. Limited distribution and service network

2. Lack of experienced service professionals in many countries

Opportunities

1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network

Threats

1. Various custom policies in some countries making purchase a long procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Bentley Mulssane

2. Lamborghini Aventador

3. Aston martin Vanquish



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