Ferrari F12 Berlinetta SWOT Analysis, USP & Competitors

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SWOT Analysis of Ferrari F12 Berlinetta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari F12 Berlinetta

Parent Company



Sports Car



Tagline/ Slogan



A sports car delivering tremendous power and sporty drive



Sports car for the elite customers

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a sports car providing fast drive along with powerful acceleration along with driver convenience

SWOT Analysis


1. Increased power – consumption ratio

2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance

3. Aerodynamic shape supporting faster speed

4. Very light alloy used in manufacturing providing structural firmness

5. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance


1. Small and niche segment of expensive sports cars means limited market share

2.Doesnt have a strong presence in emerging economies despite having a great market potential


1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors



1. Jaguar XJ220

2. Lamborghini Countach

3. Mclaren F1


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