Ferrari California SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1326

SWOT Analysis of Ferrari California with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari California

Parent Company



Sports Car



Tagline/ Slogan



A sports car delivering power despite of light weight which can be utilized as a touring vehicle



Sports car for the elite customers

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a sports car which is lighter than other cars but much more powerful, suitable for touring

SWOT Analysis


1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance

2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance

3. Aerodynamic and extremely stylish exteriors

4. Very light alloy used in manufacturing providing structural firmness

5. Strong road presence


1. Small and niche segment of expensive sports cars means limited market share

2.Doesnt have a strong presence in emerging economies


1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors



1. Bentley Continental

2. Aston martin Vantage

3. Mercedes Benz SLS AMG


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: