Ferrari California SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1353
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SWOT Analysis of Ferrari California with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari California

Parent Company

Ferrari

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

-

USP

A sports car delivering power despite of light weight which can be utilized as a touring vehicle

STP

Segment

Sports car for the elite customers

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience

Positioning

Positioned as a sports car which is lighter than other cars but much more powerful, suitable for touring

SWOT Analysis

Strengths

1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance

2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance

3. Aerodynamic and extremely stylish exteriors

4. Very light alloy used in manufacturing providing structural firmness

5. Strong road presence

Weaknesses

1. Small and niche segment of expensive sports cars means limited market share

2.Doesnt have a strong presence in emerging economies

Opportunities

1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network

Threats

1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Bentley Continental

2. Aston martin Vantage

3. Mercedes Benz SLS AMG



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