Ferrari 458 Italia SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1931
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SWOT Analysis of Ferrari 458 Italia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari 458 Italia

Parent Company

Ferrari

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

Perfetto

USP

A sports car equipped with technology developed using Formula 1 expertise

STP

Segment

Sports car for the elite customers

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience

Positioning

Positioned as a sports car which has latest innovations and delivers the best performance in the segment

SWOT Analysis

Strengths

1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance

2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance

3. Smooth Transmission, also available in automatic mode

4. Very light alloy used in manufacturing providing structural firmness and aerodynamic characteristics

5. Strong road presence

Weaknesses

1.Small and niche segment of expensive sports cars means limited market share

2.Doesnt have a strong presence in emerging economies despite having a great market potential

Opportunities

1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network

Threats

1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Lamborghini Gallardo

2. Mercedes Benz SLS AMG

3. Bentley Continental



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