Ferrari 458 Spider SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1456

SWOT Analysis of Ferrari 458 Spider with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari 458 Spider

Parent Company



Sports Car (convertible)



Tagline/ Slogan



A sports car equipped with new generation technology in a convertible form



Sports car for the elite customers

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a sports car which has the effortless combination of technology, design & beauty

SWOT Analysis


1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance

2. Great in-cabin comfort and elegant interiors

3. Retractable hard top provides extremely stylish and elegant look

4. Very light alloy used in manufacturing providing structural firmness and aerodynamic characteristics

5. Extremely strong road presence


1. Lack of experienced service professionals in many countries

2. Doesnt have a strong presence in emerging economies despite having a great market potential


1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors



1. Lamborghini Gallardo

2. Mercedes Benz SLS AMG

3. Bentley Continental


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: