Ferrari 458 Spider SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1485
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SWOT Analysis of Ferrari 458 Spider with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari 458 Spider

Parent Company

Ferrari

Category

Sports Car (convertible)

Sector

Automobiles

Tagline/ Slogan

-

USP

A sports car equipped with new generation technology in a convertible form

STP

Segment

Sports car for the elite customers

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience

Positioning

Positioned as a sports car which has the effortless combination of technology, design & beauty

SWOT Analysis

Strengths

1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance

2. Great in-cabin comfort and elegant interiors

3. Retractable hard top provides extremely stylish and elegant look

4. Very light alloy used in manufacturing providing structural firmness and aerodynamic characteristics

5. Extremely strong road presence

Weaknesses

1. Lack of experienced service professionals in many countries

2. Doesnt have a strong presence in emerging economies despite having a great market potential

Opportunities

1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network

Threats

1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Lamborghini Gallardo

2. Mercedes Benz SLS AMG

3. Bentley Continental



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