Ferrari F40 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1331
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SWOT Analysis of Ferrari F40 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari F40

Parent Company

Ferrari

Category

Sports Car (coupe)

Sector

Automobiles

Tagline/ Slogan

-

USP

A 2 seat sports car , very fast and sporty

STP

Segment

Sports car for the elite car

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience

Positioning

Positioned as a sports car providing fast drive along with powerful acceleration

SWOT Analysis

Strengths

1. A 2 seat coupe providing superior engine performance

2. Stylish and luxurious exteriors as well as interiors

3. Aerodynamic shape supporting faster speed

4. Very light alloy used in manufacturing

5. Strong road presence

Weaknesses

1. Lack of experienced service professionals in many countries

2. Might not be able to meet road & traffic conditions in many markets like India

Opportunities

1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network

Threats

1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors

Competition

Competitors

1. jaguar XJ

2. Lamborghini Countach

3. Porsche 911



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