Ferrari F50 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 977
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SWOT Analysis of Ferrari F50 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari F50

Parent Company

Ferrari

Category

Sports Car (convertible)

Sector

Automobiles

Tagline/ Slogan

-

USP

A 2 seat Super car providing ultimate sporty driving experience

STP

Segment

Sports car for the elite car

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience

Positioning

Positioned as a sports car providing superior engine performance

SWOT Analysis

Strengths

1. A 2 seat convertible providing superior style

2. Stylish and luxurious exteriors as well as interiors

3. Powerful engine and light alloy suspension providing good driving experience

4. Very light alloy used in manufacturing

Weaknesses

1. Lack of experienced service professionals in many countries

2. Doesnt have a strong presence in emerging economies despite having a great market potential

Opportunities

1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network

Threats

1. Various custom policies in some countries making purchase a long procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Maserati MC 12

2. Lamborghini Aventador

3. Porsche 911



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