Ferrari SWOT Analysis, USP & Competitors

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SWOT Analysis of Ferrari with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Sports Car



Tagline/ Slogan

Ferrari, the car for illuminati;  Everything we do is driven by Ferrari; We Are The Competition


Best in class sports cars having superior engines and latest technology



Sports car for affluent and elite customer

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a premium sports car manufacturing company providing best features and latest technology as well as best in class sporty driving experience

Product Portfolio


1. Ferrari F12 Berlinetta

2. Ferrari FF

3. Ferrari 458 Spider

4. Ferrari 458 Italia

5. Ferrari California

6. Ferrari F50

7. Ferrari F40

SWOT Analysis


1. Rich heritage and legacy

2. Looked upon as a cult brand and possesses strong brand equity

3. Extremely strong presence in the racing world

4. Provides an interactive channel to the owners through owner’s group

5. Extremely capable design and R&D department

6. Very light alloy used in manufacturing resulting into better acceleration and handling

7. A dedicated pre-owned program to facilitate second hand sales increasing customer reach

8. Endowed with world class safety facilities


1. Extremely high priced

2. Limited potential customer base in some markets

3. Limited distribution and service network

4. Lack of experienced service professionals in many countries


1. Increasing pride in owning Ferrari

2. Entering in hybrid and future car segment

3. Leveraging the owners group network to reach potential customers

4. Differentiating the product portfolio to accommodate variants

5. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors



1. Bugatti

2. Lamborghini

3. Porsche

4. BMW

5. Mercedes Benz


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