Ferrari SWOT Analysis, USP & Competitors

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SWOT Analysis of Ferrari with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari

Parent Company

Fiat

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

Ferrari, the car for illuminati;  Everything we do is driven by Ferrari; We Are The Competition

USP

Ferrari is the best in class sports cars having superior engines and latest technology

Ferrari STP

Segment

Sports car for affluent and elite customer

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience

Positioning

Ferrari is positioned as a premium sports car manufacturing company providing best features and latest technology as well as best in class sporty driving experience

Product Portfolio

Brands

1. Ferrari F12 Berlinetta

2. Ferrari FF

3. Ferrari 458 Spider

4. Ferrari 458 Italia

5. Ferrari California

6. Ferrari F50

7. Ferrari F40

Ferrari SWOT Analysis

Strengths

1. Ferrari has a very rich heritage and legacy

2. Ferrari is looked upon as a cult brand and possesses strong brand equity

3. Extremely strong presence in the racing world

4. Provides an interactive channel to the owners through owner’s group

5. Extremely capable design and R&D department of Ferrari

6. Very light alloy used in manufacturing resulting into better acceleration and handling

7. A dedicated pre-owned program to facilitate second hand sales increasing customer reach

8. Ferrari has endowed with world class safety facilities

9. Despite limited advertising and marketing, the brand is one of the most sought after inspirational brands

10. Merchandise like perfumes, jackets, replica models of Ferrari are extremely popular

Weaknesses

1. Limited distribution and service network across the world for Ferrari cars

2. Lack of experienced service professionals in many countries

Opportunities

1. Increasing pride in owning Ferrari

2. Entering in hybrid and future car segment

3. Leveraging the owners group network to reach potential customers can be a boon for Ferrari

4. Differentiating the product portfolio to accommodate variants

5. Augmenting the distribution and service network

Threats

1. Various custom policies in some countries making purchase a long procedure hurt Ferrari's business

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors can reduce Ferrari's market share

Competition

Competitors

1. Bugatti

2. Lamborghini

3. Porsche

4. BMW

5. Mercedes Benz


The table above concludes the Ferrari SWOT analysis along with its marketing strategy and brand parameters.

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