Tata Winger SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1398
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SWOT Analysis of Tata Winger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Winger

Parent Company

Tata Motors

Category

MUV

Sector

Automobiles

Tagline/ Slogan

Brings people together, takes your business further

USP

Comfortable and very spacious means of transport

STP

Segment

MUV segment

Target Group

Targeted towards many big families for rental services and also in the taxi segment

Positioning

Positioned as a very spacious MUV which provides the exact requirements for a family trip or similar applications

SWOT Analysis

Strengths

1. Spacious and comfortable for both drivers and passengers

2. Efficient engine enough to provide enough power when fully loaded

3. Good market penetration in the taxi segment especially for long trips for families

4. Improved suspension to provide smooth journey and carry loads

5. Strong brand backing of Tata Motors

Weaknesses

1. The brand has not been establish itself as a leader in the segment and has limited market share

2. Limited international market presence

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. leveraging the utilitarian purpose of Winger to attract more customers in the taxi segment

4. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Mahindra XYLO

2. Toyota Innova



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