Tata Xenon XT SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1671
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SWOT Analysis of Tata Xenon XT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Xenon XT

Parent Company

Tata Motors

Category

Pick Up

Sector

Automobiles

Tagline/ Slogan

Fits no Label

USP

A pick up vehicle which is capable to surpass difficult terrains delivering engine power

STP

Segment

Pick up trucks

Target Group

Targeted towards customers seeking commercial utility

Positioning

Positioned as a powerful machine delivering superior engine performance and capable of off-roading

SWOT Analysis

Strengths

1. A 4x4 wheel drive delivering a good driving experience even in the worst of the terrains

2. Powered by a powerful engine capable of functioning effortlessly in the most loaded conditions

3. Dynamic and sporty exteriors if compared to the same segment cars

4. Efficient braking and suspension mechanisms providing a better handling

5. Better presence in the market compared to competitors

Weaknesses

1. Limited international presence

2. Competition to conventional SUVs or dedicated commercial vehicles

3. Limited marketing and branding efforts behind the brand

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the utilities of Xenon XT to acquire new customers

5. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Mahindra Genio

2. Maruti Gypsy


The table above concludes the Tata Xenon XT SWOT analysis along with its marketing strategy and brand parameters.

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