Tata Venture SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1919

SWOT Analysis of Tata Venture with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Venture

Parent Company

Tata Motors





Tagline/ Slogan

Bade Dliwala; A vehicle that’s as big hearted as you


A Spacious car equipped with world class safety measures, delivering good fuel efficiency



MUV for big families and Taxi Segment

Target Group

Targeted towards the families belonging to upper middle class segment and Taxi owners


Positioned as a generous MUV providing lots of space and good safety

SWOT Analysis


1. Spacious, can accommodate 8 people and also luggage

2. Equipped with safety measures like reverse guide system, high illumination head lamps and many more

3. Equipped with power steering and efficient engine providing a good driving experience

4. Wide and extensive distribution and service network

5. Strong Tata parent brand


1. Average design and styling compared to leaders

2. Inclination of customers to buy SUV

3. Difficult to maneuver in extreme traffic  conditions


1. Expanding automobile market and corresponding segment

2. Increasing per capita income and purchasing capability of potential customer base

3. Spread more awareness through better advertising and marketing

4. Augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. Maruti Suzuki EECO

2. Maruti Omni


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