Tata Indigo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1474
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SWOT Analysis of Tata Indigo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Indigo

Parent Company

Tata Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

India’s most reliable sedan

USP

A sedan delivering good fuel efficiency

STP

Segment

Sedan segment for upper middle class

Target Group

Targeted towards the families belonging to upper middle class segment

Positioning

Positioned as one of the most reliable sedan car delivering competitive fuel efficiency

SWOT Analysis

Strengths

1. Wide range variants to choose from

2. Good fuel efficiency

3. Equipped with latest features like reverse parking system, efficient car security system

4. Can utilize the wide service network across major cities

5. Presence of strong parent brand Tata adds to brand value

Weaknesses

1. Limited marketing and branding efforts

2. No distinct feature differentiating from competitors

3. Limited international presence

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging strong brand identity of Tata Motors

4. Augmenting the distribution and service network in various international markets

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Extreme competition in the sedan segment

Competition

Competitors

1. Nissan Sunny

2. Hyundai Accent

3. Toyota Etios

4. Mahindra Verito

5. Maruti Swift Dezire



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