Tata Manza SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1574
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SWOT Analysis of Tata Manza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Manza

Parent Company

Tata Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Manza, the super sedan

USP

One of the oldest and trusted brand

STP

Segment

Sedan segment for professionals

Target Group

Targeted towards the families belonging to upper middle class segment

Positioning

Positioned as a sedan with improvised features and better performance delivering value to customers

SWOT Analysis

Strengths

1. Improved engine delivering refined and better performance than previous sedans by Tata

2. Equipped with infotainment system with touch screen navigation and elegant interiors

3. Wide distribution and service networks providing service professionals

4. Available in many engine variants and attractive color options

Weaknesses

1. Market presence and market share is less due to intense competition

2. Limited international market

3. Average style and designing

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the distribution channels of Tata Motors to increase availability

4. Augmenting the distribution and service network in various countries and international markets

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants especially in the sedan segment

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Honda City

2. Ford Classic

3. Renault Scala

4. Nissan Sunny



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