Tata Indigo Marina SWOT Analysis, USP & Competitors

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SWOT Analysis of Tata Indigo Marina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Indigo Marina

Parent Company

Tata Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Big on Space, Big on life

USP

A merger of luxury and space as well as comfort

STP

Segment

SUV Segment

Target Group

Targeted towards upper middle class families

Positioning

Positioned as a SUV delivering comfort and a luxurious drive

SWOT Analysis

Strengths

1. Better design and styling than other Tata Motor Cars

2. Spacious and comfortable for passengers

3. Luxurious interiors and aerodynamic exteriors

4. Can utilize the wide service network across major cities

5. Strong backing of the Tata brand

Weaknesses

1. Limited marketing and branding efforts

2. No distinct feature differentiating from competitors

3. Limited international presence

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging strong brand identity of Tata Motors

4. Augmenting the distribution and service network in various international markets

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Extreme competition in the sedan segment

Competition

Competitors

1. Toyota Innova

2. Mahindra XUV 500


The table above concludes the Tata Indigo Marina SWOT analysis along with its marketing and brand parameters.

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