Tata Indica SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1691
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SWOT Analysis of Tata Indica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Indica

Parent Company

Tata Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

India’s most fuel efficient car

USP

Fuel efficient, easy to drive

STP

Segment

Hatchback for families and taxi segment

Target Group

Targeted towards the families belonging to middle class segment

Positioning

Positioned as a fuel efficient car providing  a comfortable drive

SWOT Analysis

Strengths

1. Fuel efficient and good performance

2. Good presence in the Taxi segment

3. Available in a wide range of variants in color & engine

4. Strong distribution and service network

5. Strong backing by the Tata brand

Weaknesses

1. No strong product differentiation when compared to competitors

2. Brand dilution due to strong presence taxi segment

Opportunities

1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries

6. Leveraging the presence in Taxi segment to extend brand

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Honda Brio

2. Nissan Micra

3. Renault Pulse

4. Chevrolet Beat

5. Hyundai Santro



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