Tata Indica SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1625

SWOT Analysis of Tata Indica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Indica

Parent Company

Tata Motors





Tagline/ Slogan

India’s most fuel efficient car


Fuel efficient, easy to drive



Hatchback for families and taxi segment

Target Group

Targeted towards the families belonging to middle class segment


Positioned as a fuel efficient car providing  a comfortable drive

SWOT Analysis


1. Fuel efficient and good performance

2. Good presence in the Taxi segment

3. Available in a wide range of variants in color & engine

4. Strong distribution and service network

5. Strong backing by the Tata brand


1. No strong product differentiation when compared to competitors

2. Brand dilution due to strong presence taxi segment


1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries

6. Leveraging the presence in Taxi segment to extend brand


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. Honda Brio

2. Nissan Micra

3. Renault Pulse

4. Chevrolet Beat

5. Hyundai Santro


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