Tata Indica Vista SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2073
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SWOT Analysis of Tata Indica Vista with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Indica Vista

Parent Company

Tata Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

It’s sedan class

USP

Good design, state of art features and comfortable

STP

Segment

Hatchback for families

Target Group

Targeted towards the families belonging to middle class segment

Positioning

Positioned as a Hatchback providing sedan class experience along with comfort and state of art features

SWOT Analysis

Strengths

1. Equipped with latest features like steering mounted controls, Blue 5 technology as well as ABS

2. Spacious and comfortable interiors

3. Wide range of variants and colors to choose from

4. Being a brand extension of Tata Indica, it already has a brand identity

5. Strong brand backing of Tata group

Weaknesses

1. Tough competition within the hatchback segment

2. Difficult to detach form the Taxi segment though it is priced higher

Opportunities

1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the wide distribution to acquire newer customers

4. Increasing the customer engagement programs

5. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Honda Brio

2. Fiat Punto

3. Renault Pulse

4. Hyundai i20



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