Tata Sumo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1640

SWOT Analysis of Tata Sumo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Sumo

Parent Company

Tata Motors





Tagline/ Slogan

More than meets the eye


One of the oldest and trusted brand, spacious



SUV for families

Target Group

Targeted towards the families belonging to upper middle class segment


Positioned as one of the most trusted SUV delivering value to customers

SWOT Analysis


1. A strong and trusted brand

2. Wide range of variants to choose from

3. Spacious seating space for passengers as well as luggage

4. Improved suspension and engine efficiency in latest model (Tata Sumo Gold)

5. A huge impact vehicle with good presence specially in the semi-urban market


1. Market share performance is declining due to many players

2. Limited features compared to international competitors

3. Weak marketing and re-branding efforts by Parent Company


1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the brand identity Tata Sumo holds since inception

4. Augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. Mahindra Quanto

2. Chevrolet Tavera

3. Premier Rio


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