Tata Sumo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1689
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SWOT Analysis of Tata Sumo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Sumo

Parent Company

Tata Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

More than meets the eye

USP

One of the oldest and trusted brand, spacious

STP

Segment

SUV for families

Target Group

Targeted towards the families belonging to upper middle class segment

Positioning

Positioned as one of the most trusted SUV delivering value to customers

SWOT Analysis

Strengths

1. A strong and trusted brand

2. Wide range of variants to choose from

3. Spacious seating space for passengers as well as luggage

4. Improved suspension and engine efficiency in latest model (Tata Sumo Gold)

5. A huge impact vehicle with good presence specially in the semi-urban market

Weaknesses

1. Market share performance is declining due to many players

2. Limited features compared to international competitors

3. Weak marketing and re-branding efforts by Parent Company

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the brand identity Tata Sumo holds since inception

4. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Mahindra Quanto

2. Chevrolet Tavera

3. Premier Rio



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