Tata Safari SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2713
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SWOT Analysis of Tata Safari with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Safari

Parent Company

Tata Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Make your own road; Reclaim your life

USP

A SUV having good off-roading capabilities and spacious interiors

STP

Segment

SUV for families

Target Group

Targeted towards the families belonging to upper middle class segment

Positioning

Positioned as a capable off-roading SUV providing spacious interiors and powerful engine performance

SWOT Analysis

Strengths

1. 4x4 wheel drive and high ground clearance providing superior handling experience

2. Improved engine performance leading to lesser fuel consumption and high efficiency

3. Spacious seating space for passengers as well as luggage accompanied with improved interiors

4. Equipped with latest features like ABS, EBD, Reverse guide system etc

5. Strong brand image and presence on Tata parent brand

Weaknesses

1. Competition from international brands means limited market share

2. Shifting preferences towards newer launched brands by competitors

3. Average styling and designing

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging the brand identity Tata Safari holds since inception

4. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

5. Fierce competitors in the SUV Segment

Competition

Competitors

1. Nissan Evalia

2. Toyota Innova

3. Chevrolet Tavera

4. Mahindra Scorpio

5. Mahindra XUV

6. Renault Duster



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