Tata Motors SWOT Analysis, USP & Competitors

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SWOT Analysis of Tata Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Motors

Parent Company

Tata Group

Category

SUV, Hatchback, Sedan

Sector

Automobiles

Tagline/ Slogan

Inspired by people

USP

Tata Motors is one of the oldest and trusted brand with extensive distribution and strong market penetration in India

Tata Motors STP

Segment

Hatchback, sedan & SUV segment

Target Group

Targeted towards upper middle class customers

Positioning

Tata Motors is positioned as a leader in automobile market inculcating innovative technologies to deliver value to customers

Product Portfolio

Brands

1. Tata Sumo                              2. Tata Safari

3. Tata Indica                             4. Tata Indica Vista

5. Tata Indigo                            6. Tata Manza

7. Tata Indigo Marina               8. Tata Winger

9. Tata Magic                            10. Tata Nano

11. Tata Xenon XT                   12. Tata Aria

13. Tata Venture

Tata Motors SWOT Analysis

Strengths

1. Tata Motors is one of the most established company in automobile sector in India

2. Tata Motors has a wide & extensive distribution and service network

3. Good market penetration in the taxi & rental segment

4. Expert service professionals available

5. Many associations like Jaguar Land Rover, Hispanso, Macropolo etc increases Tata Motors' international presence

6. Dedicated engineering and R&D department

7. More than 70,000 employees are present with Tata Motors

8. Highly diversified product portfolio

9. Strong brand legacy owing to parent brand Tata

Weaknesses

1. Limited international presence as compared to international car manufacturers

2. Controversies like Singur plant for Nano etc hurt Tata Motors

Opportunities

1. Expanding automobile market can be a boon for Tata Motors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging customer engagement experience to acquire new customers can be done by Tata Motors

4. Leveraging mergers and acquisitions to acquire newer technology

5. Tata Motors can boost business by augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants means reduced market share for Tata Motors

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1.Honda Motors

2.Toyota Motor Corporation

3.Nissan Motors

4.Chevrolet

5.Fiat

6.Mitsubishi Motors

7.Maruti Suzuki

8.Hyundai Motors

9. Skoda Auto

10. Volkswagen

12. Ford Motor Company


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