Tata Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 19560
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SWOT Analysis of Tata Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Motors

Parent Company

Tata Group

Category

SUV, Hatchback, Sedan

Sector

Automobiles

Tagline/ Slogan

Inspired by people

USP

One of the oldest and trusted brand with extensive distribution and strong market penetration

STP

Segment

Hatchback, sedan & SUV segment

Target Group

Targeted towards upper middle class customers

Positioning

Positioned as a leader in automobile market inculcating innovative technologies to deliver value to customers

Product Portfolio

Brands

1. Tata Sumo                              2. Tata Safari

3. Tata Indica                             4. Tata Indica Vista

5. Tata Indigo                            6. Tata Manza

7. Tata Indigo Marina                8. Tata Winger

9. Tata Magic                            10. Tata Nano

11. Tata Xenon XT                     12. Tata Aria

13. Tata Venture

SWOT Analysis

Strengths

1. One of the most established company in automobile sector

2. Wide & extensive distribution and service network

3. Good market penetration in the taxi & rental segment

4. Expert service professionals available

5. Many associations like Jaguar Land Rover, Hispanso, Macropolo etc which increases international presence

6. Dedicated engineering and R&D department

7. More than 60,000 employees

8. Highly diversified product portfolio

Weaknesses

1. Limited international presence

2. Sometimes faces alleged quality and durability issues

3. Not much customer engagement programs and activities

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Leveraging customer engagement experience to acquire new customers

4. Leveraging mergers and acquisitions to acquire newer technology

5. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. Ford

2. Toyota

3. Hyundai Motors

4. Maruti Suzuki

5. Honda

6. Chevrolet

7. Fiat



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