Toyo Tires SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1368
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SWOT Analysis of Toyo Tires with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyo Tires

Parent Company

Toyo Tires

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Driven to Perform

USP

A Commitment to creating new value through innovation in advanced, propriety technologies

STP

Segment

Automobile Industry

Target Group

Premium car segment-high performance, luxury and SUVs. Commercial trucks.

Positioning

Quality, performance, innovation and excellent service

SWOT Analysis

Strengths

1. Started as Japanese Company now having their headquarters in US it has a good product portfolio
2. Company has been acquiring companies in the Far-East
3. As expected Japanese company has good R&D and is technology driven.
4. Company has a slowly grown to create Global presence through opening its manufacturing and offices in strategic locations like office in South America, Russia.

5. Company has excellent set of values which it emphasizes on in all their aspects of business.

Weaknesses

1.They have less visibility in emerging economy like India, Brazil.
2.Company has less visibility as an international brand.
3. Few Acquisitions may not work out well as there is always different of cultures.

Opportunities

1.Excellent opportunity in the emerging economies of the world.
2. Would win a few brownie points with better communication regarding its environmental-friendly initiatives.

3. More promotion and branding as an international brand would help company take tyre giants head on.

Threats

1. There is Stiff Competition from national and international brands.

2. European economy is not growing and has reached a maturity phase but it has its max sales in European
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

Competition

Competitors

1.Goodyear
2. Sumitomo
3. Cooper Tyres

4. Michelin

5. Bridgestone

6. Continental
7. Yokohama
8. Hankook

9. Apollo Tyres Ltd.

10. Dunlop Tyres  Ltd.



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