Avon Tyres SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1334
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SWOT Analysis of Avon Tyres with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avon Tyres

Parent Company

Cooper Tire and Rubber Company

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

-

USP

Making quality tyres since 1904

STP

Segment

Automobile industry

Target Group

Racing, luxury, small, van and two wheeler manufacturing companies

Positioning

Good quality, racing tyres

SWOT Analysis

Strengths

1. Avon is in the tire making business since 1904. Hence a very old brand legacy
2. Avon is now owned by Cooper Tire and Rubber company which is one of the largest producers of tires in the world.
3. Latest technology used.
4.  Have a good market share in European countries.

5. Some of the products are placed in a niche market

Weaknesses

1. Its visibility is less in Emerging markets compared to its contemporaries
2.Financial standings and growthare not very high

Opportunities

1.Scope of Growth in emerging economies
2. Revamping and restructuring its image as one of the oldest tyre making companies
3. Doing and communicating its eco-friendly initiatives

4. Leverage on the initiatives taken by Cooper Tires who now own the company for branding and innovation.

Threats

1. There is Stiff Competition from national and international brands.

2. European and US economies are not growing much and have reached a maturity phase
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Competition

Competitors

1. Pirelli
2. BF Goodrich
3. Bridgestone

4. Apollo

5. Michelin

6. Yokohama

7. Sumitomo



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