Hummer SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2686
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SWOT Analysis of Hummer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hummer

Parent Company

General Motors

Category

SUV

Sector

Automobile

Tagline/ Slogan

Like Nothing Else.

USP

Strong Brand Image

STP

Segment

Niche powerful SUVs

Target Group

Select few who really want to be associated with the image

Positioning

Strong rugged all-terrain vehicle

SWOT Analysis

Strengths

1. Strong brand image and top of the mind brandname
2. Iconic design which is synonymous with its name
3. Name stands for adventure which easily communicates its utility
4. Known for durability across all terrain

5. A very successful military vehicle which has been used to mount a 50 mm caliber gun as well

Weaknesses

1. High Price and low availability
2. Despite strong brand aura, the manufacturing has been discontinued

Opportunities

1. This brand has been discontinued, which can be revived since it has a strong brand image
2. Being a high-end luxury product its price is inelastic in nature thus even the adverse macro-economic factors cannot affect its sales much
3. It can also explore the defense market for various countries

Threats

1. High fuel consumption
2. Very dated technologies
3. Also supply chain related issues due its unique design

Competition

Competitors

1. Land Rover
2. Land Cruiser
3. Mercedes G-Class



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