Isuzu Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2637
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SWOT Analysis of Isuzu Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Isuzu Motors

Parent Company

Isuzu Motors

Category

Commercial Vehicles

Sector

Automobiles

Tagline/ Slogan

-

USP

Isuzu is one of the largest manufacturers of medium and heavy duty trucks

STP

Segment

Commercial Vehicle services and Mass Market

Target Group

Small industries and logistics companies

Positioning

Japanese technology with high performance vehicles

SWOT Analysis

Strengths

1. Known for diesel engines & commercial vehicles
2. Japanese company with a long heritage & legacy
3. Founded 1916, 7000+ employees, & has produced over 21 million engines so far
4. Engines made by Isuzu are used by General Motors & Renault-Nissan Alliance

5. Strong Presence in Asia & Africa

Weaknesses

1. Intense competition means limited market share
2. It was unable to sustain its passenger car business
3. Also unable to sustain SUV business which is diesel powered which could have been their strength

Opportunities

1. It can revive the car segment with the help of its shareholders like Toyota & Mitsubishi who are among large shareholders
2. It can leverage its alliance with GM & Nissan-Renault for its business benefits
3. It can use its innovations in diesel technologies for smaller cars for markets like Africa

4. Further penetrate the Bus segment

Threats

1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography

Competition

Competitors

1. Tata Motors

2. MAN

3. Ashok Leyland



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