Jeep SWOT Analysis, USP & Competitors

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SWOT Analysis of Jeep with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jeep

Parent Company

Chrysler

Category

SUV

Sector

Automobile

Tagline/ Slogan

Fun & Freedom since 1941.

USP

Many Jeep variants serve military and civilian purposes

STP

Segment

Young & adventure oriented people

Target Group

Urban upper middle class individuals

Positioning

Strong vehicle with go anywhere capabilities

SWOT Analysis

Strengths

1. Strong image and brand reputation
2. Iconic design which is synonymous with its name
3. Name stands for adventure which easily communicates its utility
4. Strong off-roading capabilities

5. The brand has also diversified into apparel for lifestyle

Weaknesses

1. High Price compared to competition
2. Low penetration globally among the relevant people
3. Perspective of having dated design with no major improvements over a long period of time

Opportunities

1. They can look for technology partners who can help to enhance their technologies
2. They should enter growing markets with lower cost models where they can get larger volumes
3. They can further leverage their brand name & legacy which known across the globe

Threats

1. Increasing fuel prices
2. Macro-economic factors which discourage purchase of new vehicles esp. for people who would buy through credit
3. Electric vehicles which can provide similar type of adventure with lower cost of running

Competition

Competitors

1. Toyota Rav4
2. Suzuki Gypsy
3. Mini Pajero


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