Westfield Sportscars SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 849
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SWOT Analysis of Westfield Sportscars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Westfield Sportscars

Parent Company

Westfield Sportscars Ltd

Category

Motorsports

Sector

Automobile

Tagline/ Slogan

100% British Owned

USP

Race track ready & truly focuses cars

STP

Segment

Niche sportscar manufacturers

Target Group

Upper class individuals

Positioning

Pure race cars not for public road use

SWOT Analysis

Strengths

1. Focused on the type of cars they want to make, thus very high quality
2. It has tapped markets like India as well
3. It also has sourcing tie-up ensuring steady supply of its parts
4. Very high performance comparable to products made by OEMs

Weaknesses

1. Difficult for it to provide support outside UK as it has limited global presence
2. Also it is unable to have its race arranged/organized through its regional partners

Opportunities

1. It can tie-up with OEM for sale & for technological know-how
2. It can look at increasing its volume to lower the cost to increase penetration
3. Make electric models which can be used for training kids who can later also graduate to other products

Threats

1. Macro-economic factors which lead to lesser discretionary spending leading to lesser sales of these types of products
2. Larger OEM players can anytime enter this niche with high volumes lower cost & better technology
3. Limited use of these cars lead to very few people purchasing them, alternatives which can be used on the road as well are a major threat

Competition

Competitors

1. Lotus
2. Abarth



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