SWOT Analysis of Westfield Sportscars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Westfield Sportscars Ltd
100% British Owned
Race track ready & truly focuses cars
Niche sportscar manufacturers
Upper class individuals
Pure race cars not for public road use
1. Focused on the type of cars they want to make, thus very high quality 2. It has tapped markets like India as well 3. It also has sourcing tie-up ensuring steady supply of its parts 4. Very high performance comparable to products made by OEMs
1. Difficult for it to provide support outside UK as it has limited global presence 2. Also it is unable to have its race arranged/organized through its regional partners
1. It can tie-up with OEM for sale & for technological know-how 2. It can look at increasing its volume to lower the cost to increase penetration 3. Make electric models which can be used for training kids who can later also graduate to other products
1. Macro-economic factors which lead to lesser discretionary spending leading to lesser sales of these types of products 2. Larger OEM players can anytime enter this niche with high volumes lower cost & better technology 3. Limited use of these cars lead to very few people purchasing them, alternatives which can be used on the road as well are a major threat
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