Honda City SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 4332
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SWOT Analysis of Honda City with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda City

Sector

Automobiles

Parent Company

Honda

Category

Sedan

Tagline/ Slogan

Enjoy your challenges

USP

Design, Reliability

STP

Segment

Sedan Segment

Target Group

Executive Class

Positioning

The Perfect Honda Car

SWOT Analysis

Strengths

1.Huge brand recall
2.Customer satisfaction
3.One of the most popular sedan brands
4.Excellent quality, performance and service

Weaknesses

1.Diesel version missing
2.Present only in the mid and upper segment

Opportunities

1.Lower version of City can be launched to tap more market
2.Expanding sedan segment
3.Premium Taxi/Cab Market

Threats

1.Perceived to be overpriced
2.Brand reaching maturity stage in many markets

Competition

Competitors

1.Linea
2.Vento
3.Verna
4.Cruze


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