Honda Accord SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 4131
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SWOT Analysis of Honda Accord with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda Accord

Sector

Automobiles

Parent Company

Honda

Category

Sedan

Tagline/ Slogan

Lead

USP

Design, Affordability

STP

Segment

Premium Sedan Segment

Target Group

Top End

Positioning

Premium Honda Brand

SWOT Analysis

Strengths


1.Customer satisfaction
2.Luxurious interiors and great performance
3.Strong brand name

Weaknesses

1.Diesel version missing
2.Present only in the mid and upper segment
3.Expensive

Opportunities


1.Expanding sedan segment
2.Value for Money

Threats

1.Perceived to be a brand for the rich
2.Threat from other luxury cars especially Volkswagen Volkswagen Passat and Volkswagen Jetta nand Skoda Skoda Superb

Competition

Competitors

1.Toyota Camry
2.Teana
3.Skoda Superb
4.Volkswagen Passat
5.Volkswagen Jetta


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